Lingesan (Vikram) is a bodybuilder from the suburbs of Chennai, whose main ambition is to become Mr. India. He wins the title of Mr. Tamil Nadu, which gives him entry to the Mr. India pageant. He is infatuated by Diya (Amy Jackson), a leading supermodel. Diya is soon blacklisted and all her advertisement film contracts are cancelled by popular model John (Upen Patel), her co-star in all her advertisements, after she had constantly refused to have sex with him. To save her career, Diya decides to replace John with Lingesan, whom she had earlier met at one of her shoots, as her co-star for her next advertisement. Lingesan agrees, sacrificing his Mr. India dreams in the process.
